Grapeshot, a contextual intelligence platform that empowers brands to deliver relevance to every customer experience
Initial investment
2014
Status
Exited 2018 - acquired by Oracle
Why we invested
Grapeshot was founded by John Snyder (a serial entrepreneur) and Martin Porter (a world-renowned Cambridge University computer scientist).
Its core technology was based on highly efficient search algorithms enabling Grapeshot to provide “context” to the programmatic trading of digital marketing.
Development
Grapeshot became the market leader in providing brand safety and pre-bid contextual solutions to over 5,000 of the world’s leading marketing companies.
At exit, every month, over 38 billion programmatic digital ad impressions were enhanced using their Contextual Intelligence Platform and Grapeshot was growing over 100% year-on-year.
At exit, Grapeshot operated 8 offices globally with the majority of its revenue in the US followed by Europe and Asia.
Key Stats
2018
Exited
10x
Return
8
Offices at exit
Explore Our Solutions
Albion manages £1bn in AUM, invested across a platform of strategies, from pre-seed to growth stage
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